Importantly, aggregate statistical analysis means that Hawaiian Paradise Coffee reviews trends based on information as a whole, but does not do so in an effort to identify the individual identity of the visitor to its site. Specific examples of the kind of implicit information tracked are IP addresses, domain name, referring URL, browser type, platform type, onsite clickstream.
IP addresses may be logged to track a user’s session. An IP address is the unique numerical identity of your computer. When we “log” an IP address, it means that our web site associates a visit or series of visits to that unique numerical identity.
On their own, they can be used to identify a computer, but not who is using that computer. Because of this, if Hawaiian Paradise Coffee customizes the site based on cookies, we won’t know who you are unless you tell us. Hawaiian Paradise Coffee collects the visitor’s domain name (e.g., whether the user is logged on from www.mindspring.com), referral data (e.g. we record the last URL a user visited prior to clicking to www.hawaiianparadisecoffee.com), as well as browser and platform type (e.g., a Microsoft browser on a Macintosh platform).
We also count, track, and aggregate the visitor’s activity into our analysis of general traffic flows at our sites (e.g., tracking where traffic comes from, how traffic flows within www.hawaiianparadisecoffee.com). When and if Hawaiian Paradise Coffee does present aggregated information to outside companies, no one would be able to identify you or contact you.